Comments on: Building a Checklist For a Succesful Customer Reference Program

By: Are You Using Technology Wisely in Your Customer Reference Program? « Reference Success | Boulder Logic

Wed, 21 Apr 2010 13:04:05 +0000

[...] Technology Wisely in Your Customer Reference Program? In our final post of this series on the attributes of a successful customer reference program, we turn our attention to technology. While many customer reference programs begin as a list and [...]

By: Have You Defined The Metrics For Measuring Your Program? « Reference Success | Boulder Logic

Wed, 21 Apr 2010 13:03:57 +0000

[...] You Defined The Metrics For Measuring Your Program? The next item on our customer reference program checklist is critical. I can’t emphasize this one enough. You must define your metrics so you that you can [...]

By: Is Internal Marketing A Core Part Of Your Program? « Reference Success | Boulder Logic

Thu, 11 Mar 2010 13:07:38 +0000

[...] Internal Marketing A Core Part Of Your Program? The next point to consider on our checklist for building a successful customer reference program is whether you are doing enough internal marketing. By internal marketing, we mean communicating [...]