Here are three of the main reasons folks get serious about automating customer reference management.
1. Drives Adoption: A formal customer reference portal and the self-service it provides helps bring visbility to references as a tool for selling and helps drive the increased use that then leads to more sales deals closing.
2. Increases Efficiency: An automated program reduces so many of the manual tasks done by marketing or sales operations staff. At the same time, it increases efficiency for sales who no longer has to spam a distribution list.
3. Improves Tracking: At some point keeping tabs of customer references and activities on a spreadsheet just gets to be way too much to handle. An automated system helps give visibility to gaps, measure service levels, and demonstrate ROI for the organization.
Do you have others on your list? We’d love to hear them!
