With this challenging economy custom reference management continues to get increased attention. Our article on jump-starting a sales reference process was recently a selected Viewpoint exclusive. We emphasize big picture thinking, building a process and obtaining senior-level support.
Reference Success | Boulder Logic
Discussions on customer marketing and other topics.
About This Blog
You've found Reference Success, or a step closer to it, with this blog by Boulder Logic on strategies and tactics for B2B marketing, customer reference management programs and enterprise software.-
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Recent Posts
- How to Determine Which Customers Would Make a Good Reference
- Upcoming Webinar: Managing a Global Customer Reference Program
- Finding New Customer References
- Know your Customer, Know Yourself
- Mark Your Calendars : Upcoming Event for Customer Reference Professionals
- Look Forward by Looking Back to Your Most Loyal
- Check Out These Upcoming Events for Customer Reference Professionals
- Guest Post: Building an Advocate Army
- Guest Post: Customer Reference Tips from Celia Brown of Dell Boomi™
- Get the Most Mileage out of Your Customer References
- Going Straight to the Top
- Beyond Sales – Customer References for PR Programs
- Check Out Our Guest Post on The Savvy B2B Marketing Blog
- ROI and your Customer Reference Program
- Executive Viewpoints – Running an Enterprise Global Customer Reference Program
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