Casey Hibbard of Compelling Cases posted notes on her blog from our interview yesterday. Casey’s questions provided an opportunity for me to talk about the importance of a formal reference program as the source of customer stories and as a way to increase the effectiveness of other sales and marketing activities involving customers. As organizations become more tuned into leveraging customer stories, the chance of multiple people from your company asking the same customer to participate in different activities increases. I tried to highlight the importance of a formal customer reference program in minimizing this risk. Check it out.
Reference Success | Boulder Logic
Discussions on customer marketing and other topics.
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You've found Reference Success, or a step closer to it, with this blog by Boulder Logic on strategies and tactics for B2B marketing, customer reference management programs and enterprise software.-
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Recent Posts
- Guest Post: Maintaining Customer Relationships
- Moving the needle with references
- Gartner on Customer Reference Management
- Are You Using Technology Wisely in Your Customer Reference Program?
- Have You Defined The Metrics For Measuring Your Program?
- Is Internal Marketing A Core Part Of Your Program?
- Are You Interacting With Others That Engage Customers?
- Do You Have a Map For How You’d Like Your Program to Evolve?
- Do You Have Support From Sales And Sales Management?
- Do You Have an Executive Sponsor With Political Influence and Budget Authority?
- Is There Consistent Acknowledgement That References Are Valuable?
- Building a Checklist For a Succesful Customer Reference Program
- Questions Your Customers May be Asked…
- Like At The Birth Of PR?
- Boston Area Customer Reference Professionals Quaterly Meeting
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