Recently I had the chance to talk with Marketing Sherpa about how Boulder Logic approaches customer interviews. We talked about an alternative approach to the classic customer case study (situation, challenge, solution, benefits). Our approach uses a recorded Q&A format that makes it easier to get customers to discuss their experiences. Because the interview is published verbatim the approval process is faster and the end result is a great read.
The full article will be available until June 11, 2009. Check it out
Great article! Thanks for sharing your process.
Do you also use the audio recordings, or just the written answers?
Casey
Reuse of the audio recordings is certainly possible as long as the expectations are set appropriately with the client in advance. For our own purposes we have been very happy with just the written output.