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	<title>Comments on: Guest Post: Social Media &amp; Customer Programs</title>
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		<title>By: Casey Hibbard</title>
		<link>http://referencesuccess.com/2009/05/07/guest-bigsky-social-media/#comment-111</link>
		<dc:creator><![CDATA[Casey Hibbard]]></dc:creator>
		<pubDate>Tue, 12 May 2009 04:30:19 +0000</pubDate>
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		<description><![CDATA[Hi Katy,

Thanks for the great post and actual examples. What stood out most for me is how these companies are creating community, not just blasting info at customers. They allow customers to submit feedback to them, and to interact with each other freely. I attended a CRF a couple of years back and recall that customers really want this interaction with their peers.

Casey]]></description>
		<content:encoded><![CDATA[<p>Hi Katy,</p>
<p>Thanks for the great post and actual examples. What stood out most for me is how these companies are creating community, not just blasting info at customers. They allow customers to submit feedback to them, and to interact with each other freely. I attended a CRF a couple of years back and recall that customers really want this interaction with their peers.</p>
<p>Casey</p>
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