Scott Vaughn, VP of Marketing at TechWeb had the opportunity to speak with some CIOs and IT decision makers recently and came away with some pretty valuable information for marketers. Customer Success Stories are
nice but people really want to know what lessons were learned along the way. They want to know what mistakes were made, and how were they fixed. If you rework your “Success Stories” and turn them into “Lessons Learned”, you give people something they can really sink their teeth into. These tough times call for marketers to be more creative and see old techniques in new ways. Rethink some of these old standards and you may be able to get more readers and more bang for your marketing buck.
Reference Success | Boulder Logic
Discussions on customer marketing and other topics.
