We were featured this week on Marketing Operations at Work on the implications of undervaluing your customer reference program, specifically how leaving customer reference management to chance can do serious harm to sales. Check it out
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Discussions on customer marketing and other topics.
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You've found Reference Success, or a step closer to it, with this blog by Boulder Logic on strategies and tactics for B2B marketing, customer reference management programs and enterprise software.-
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Recent Posts
- How to Determine Which Customers Would Make a Good Reference
- Upcoming Webinar: Managing a Global Customer Reference Program
- Finding New Customer References
- Know your Customer, Know Yourself
- Mark Your Calendars : Upcoming Event for Customer Reference Professionals
- Look Forward by Looking Back to Your Most Loyal
- Check Out These Upcoming Events for Customer Reference Professionals
- Guest Post: Building an Advocate Army
- Guest Post: Customer Reference Tips from Celia Brown of Dell Boomi™
- Get the Most Mileage out of Your Customer References
- Going Straight to the Top
- Beyond Sales – Customer References for PR Programs
- Check Out Our Guest Post on The Savvy B2B Marketing Blog
- ROI and your Customer Reference Program
- Executive Viewpoints – Running an Enterprise Global Customer Reference Program
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This is a great article Josh. It brings up some critical points I think are often overlooked or just not realized.