Our customer RightNow Technologies agreed to share some nice words about our microsite publishing module, Boulder Logic Published Pages™. This is the module that allows sales reps to pick out content from the customer reference database and publish it on private web pages for their prospects. Elizabeth, their customer reference program manager out of Bozeman, writes…
“…The visibility is what makes it truly unique and valuable … We can see reports on how often the site is viewed and more specifically what they viewed. The customization helps us to create an excellent impression with our prospects.”
You can see the full press release here. And you can read more about microsite publishing from when we previously posted about it in this blog.
Posted by Joshua Horwitz 
Let me hit a few quick reasons why making an active point of sharing the positive stories from your customers internally is the right thing to do. Firstly, it is highly motivating for employees to hear about the success their business brings to clients. Everyone wants to know that their company is providing value. Sometimes when you’re deep in the day-to-day of your job, it’s hard to see that value being generated by the business overall. Hearing from customers about their success is rewarding. Secondly, it’s a great way to create senior level support for your program. I’m a big fan of bringing success stories directly to senior executives to disseminate. Let them take some ownership and credit, and as a result you’ve earned an advocate for your reference program. Thirdly, there is an opportunity to drive increased participation from sales. By nature sales folk are competitive. If you can get your executive to give a shout out to the sales rep that closed the deal behind the success story, other sales reps tend to get the message that contributing their success stories to your program is something they should be doing too. Don’t forget to enourage your executives to mention your program and say how salespeople can contribute. 
