I noticed this post on Crunch Gear about Belkin’s attempt to pay for good reviews and thought it should serve as fair warning to folks in the customer marketing community about the danger of faking it.
I am sure the negative PR on this outweighs anything anyone was hoping to achieve when this plan was concocted. I do hope this was an rogue, isolated incident and there not a larger nefarious plot sponsored by the company.
The original findings appear to have been posted on The Daily Background where you can also see some recent updates and reaction.
